At the 2012 Wimbledon tournament, Novak Djokovic pulled an unsuspecting item out of his athletic bag…. What was it? A golf club!
Spectators were wondering why one of the world`s top ranked tennis players was carrying a golf club… Was he confused? Maybe he`s thinking about taking up a new hobby.
No he wasn`t confused and he isn`t retiring his tennis racquet… it was merely a publicity stunt to show off Head tennis company`s new upright golf/tennis crossover sports bag.
“My sponsor provided me with a junior golf club,” Djokovic said after the match. “The racquet bags look like golf clubs. […] Fans corrected me straight away, saying ‘this is not a golf club’. We were trying to come up with something different.”
The publicity stunt was well thought out by the tennis company. They showcased
their new bag by getting the audience`s attention.
When I first saw the bag I thought that it`s not a bad idea by Head. Many people who play tennis also enjoy golf so why not make a bag that you can take from the tennis court to the putting green?
However, that wasn`t Head`s intention. According to the company website, the new White LTD Edition was intended specifically for tennis.
“The new white HEAD bag echoes the design and functionality found in golf bags. The white racquet carrier comes with a simple fold-out stand system which allows the stylish piece of kit to remain upright for easy access; when not in use, the unique stand system folds neatly out of the way.”
Although Head may have not designed the bag for a golfer, it would still work for those who enjoy both of the sports and “hats off” to the marketing team at the Head tennis company for coming up with such a good marketing tactic!