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New SFX Babolat Tennis Shoes Uphold Company Value: Innovation

As we get further into the new year, many companies introduce newer, better products to the market. This year, Babolat jumped on the bandwagon of new releases with the  launch of their new line of Babolat tennis shoes; the SFX.

Many tennis retail shops have begun carrying the new line which upholds the company`s fundamental value; innovation. According to the Babolat website, “Our analysis of the game has also made us realize the importance of sideways and diagonal movements during tennis matches. This observation led to the birth of Babolat shoe technologies, which optimize the specific movements of tennis players.”

Babolat`s partnership with Michelin, the tire brand, has allowed the company to create tennis shoes with some of the most durable outsoles  and the SFX tennis shoes are no different. With the tennis experts at Babolat and the ground specialists at Michelin, Babolat tennis shoes have “special soles for all different types of surfaces.”

The Ergo-Motion technology implemented throughout the shoe in both the insole and midsole allow the sneaker to adapt to each player`s individual foot type for a “super” fit.

The Ergo-Motion Midsole is composed of two different materials in order to balance pressure points because during lateral movements and changes in directions, higher pressures are applied to the inner area of the foot.

REVAX which is the combination of rubber at EVA, is more resistant and softer giving it the ability to absorb shock. The EVA Light is on the external side and offers maximum cushioning.

The Ergo-Motion Insole is, in Babolat`s words, is “A multi-layer insole adapted to the foot`s anatomy.” No player has the exact same foot so the ability to adapt allows the SFX to work for all different types of players with different foot features. The insole is complete with an anti-slip mesh, memory foam for comfort and fit, PU ortholite for durable cushioning, Spring EVA, a 3d EVA hard cup for heel support and a soft EVA pad for maximum padding.

The new SFX line of tennis shoes are perfectly suited for any kind of tennis player with any kind of foot. Babolat has upheld their value of innovation with all of their products and Babolat tennis shoes are no different.

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